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HDTV, Rear Projection, portable and widescreen.

#1 by homelily , Fri Jul 28, 2017 10:20 pm

The influence of music had an extreme effect on fashion in the 80's. The New Romantic movement in the early 80's had passed on the simple tee, opting for a more extravagant look. Remember Flock of Seagulls? On the opposite spectrum the Punk movement was in full flight with black ripped up tees, Doc Marten boots, piercing and lots and lots of hair gel.


By the mid 80's the Japanese fashion influence had caught on. Designers Yohji Yamamoto and Issey Miyake had reinvented the t-shirt to a large oversized kimono style cut. Katherine Hamnett in 1984 took it even further with the notable "Choose Life" print which was immediately embraced by Wham! in their video "Wake Me Up Before you Go Go". Not long after Frankie said "Relax" and The Smiths said "Meat is Murder" regurgitating the political t-shirt.


From the oversized tee stemmed the woman's "t-shirt dress" which developed into neon and day glow colours.


Springsteen brought the jeans and a t-shirt back to basics with rolled up macho sleeves during his Born in the USA phase. For the MTV generation Armani took the t-shirt to high fashion wearing the tee underneath a suit jacket. Of course the suit jacket sleeves were rolled up ala Crocket and Tubbs Miami Vice style (parodied exceptionally in that Friends episode).


1990's - Come As You Are


Surf tees saw a rebirth pioneered by new brands Stussy and Mossimo. Also adopted by Skaters long sleeve t-shirts became ever more popular. The Hypercolor t-shirt fad where the fabric changed colour with heat was very popular. Entertainingly if the wearer worked up a sweat big unsightly patches of colour change would occur around the armpits.


Again the influence of music came back into play. Hip Hop proved it wasn't a phase adopting at first Adidas as a brand. Later various Rap specific brands emerged such as Sean John and Phat Farm. Dance http://www.rangerssportsshop.com/adidas+jt+miller+rangers+jersey , Trance and DJing gained prominence and tighter and sleeveless t-shirts worn with baggy pants become the mode. Grunge anti-fashion also took the tee in another direction with a dark worn appearance.


21st Century Brand Child


According to branding experts Al and Laura Ries in the book "The Origin of Brands", as a product category evolves the category then diverges further into more categories. Like a tree some branches may whither and die while others will further grow and diverge again. This is probably best explained with the invention of the TV. The TV has diverged from the humble B&W television to many other categories. We now have CRT, Plasma, LCD http://www.rangerssportsshop.com/adidas+henrik+lundqvist+rangers+jersey , HDTV, Rear Projection, portable and widescreen.

homelily  
homelily
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Date registered 10.04.2016


   

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