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The Pandora Charms What were all these people doing there? Spektor went inside the local fine jewelry store and asked. She learned they were waiting to make customizable charm bracelets from Pandora; Maurice's had recently started carrying the Danish jewelry brand and word had gotten out.
Spektor, who owns the online jewelry boutique Love and Pieces, recognized the name — there were plenty of Pandora Sale billboards all over Florida — but she hadn't grasped the full extent of the Pandora excitement until that moment. "It was all anyone wanted to buy," she now recalls.
The crowd at Maurice's became a common occurrence, and Spektor began to notice Pandora everywhere: at other fine jewelry stores, at kiosks at outdoor shopping centers, and, eventually, at Pandora's own retail stores in malls.
Pandora Rings Though to Spektor it seemed like "Pandora popped up out of nowhere and became an overnight success," that's not exactly the case. The company has been around for more than 30 years, and in the US for 13. What was once a local jewelry shop in Copenhagen has transformed into a multibillion-dollar business that reigns over the jewelry market (which might be why its logo features a subtle crown atop the "o").