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when it comes to trucks Adam Pelech Youth Jersey ," said Cisco Codina, Ford's group vice president, North America Marketing, Sales and Service. "The competition has done some work to try to play catch up. We've been through competitive product reviews, of course Calvin De Haan Youth Jersey , and we see that they have updated some things and have made strides. But we're not sitting back. And we're certainly not playing catch up. They are."
According to auto analysts, to put a dent to the sales and reputation of F-150's, the automaker's competitors must concentrate on an expanded truck-buying target market. Analysts say that the success of Ford's trucks can be attributed to many alliances with organizations like NASCAR, Cabela's, Professional Bull Riders Jaroslav Halak Youth Jersey , the Professional Bull Riders, Home Depot, Monster Jam and Harley Davidson.
"Our alliance partners allow us to observe truckers and better understand how they live and work with their trucks," said Ben Poore, Ford truck group marketing manager. "Many members of a group like the American Quarter Horse Association of the Professional Bull Riders drive our trucks. We know how our trucks work in a real environment because we are constantly out there getting feedback from our customers."
Car parts discount Ford F-150 pickup 99-03 boast quality and performance. Truck lovers want more torque hence; the automaker gives it to them. Ford F-150 truck parts Brock Nelson Youth Jersey , is now equipped with a V8 engine that can handle greater towing and payload capabilities. Further, F-150's maximum tow rating is now up 600 pounds to a class-leading 10,500 lbs.
Ford admitted that the company is concentrating on marketing needs to heighten leadership in the truck market. "We are playing offense with Ford Trucks," said John Felice, Ford general marketing manager Anders Lee Youth Jersey , Marketing, Sales and Service. "We created more Ford Truck ads targeted at more diverse audiences than ever to continue increasing leadership by solidifying our base and going after new customers."