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With the celebrations of the 20th anniversary of the Air Max 97 in full swing, after the silver version, itís now the turn of a flash of gold. Ready to steal the spotlight, this latest reiteration in matte gold is Nike Air Max Classic BW Womens bound to turn heads across generations, from nostalgic to teens. Once again characterized by a futuristic design and reflective fluid lines, inspired by Japan's bullet trains, the golden upper marks a glorious comeback Nike Air Zoom Mariah Flyknit Racer Donna complete with the iconic red mini Swoosh, white midsole and clear Air bubble.
The Nike Air Max 97 has had anniversaries before, but given that its 20th birthday ties in with a revival of late-'90s style, itís a slightly bigger deal. This is one of those shoes thatís both loved and hated ó an object thatís very much of its time, but one with an undeniable identity. Last year was about the Air Max 95, but next year belongs to the 97. From its inception to the strange forms it took throughout the years, Nike designer Christian Tresserís creation has had an interesting couple of decades so far.
In retrospect ó as the Adidas Eqt Support Adv Hombre outcry over the sole switch of a NikeLab Ultra edition attest ó the Air Max 96 was an incredible looking shoe, but it and its solid but nondescript sequel (also recently reissued) was utterly eclipsed by its successor. Adidas Nmd Femme Following up the Air Max 95 had hindered its popularity, but the statement silver gleam of the Air Max 97 rendered the 96 into a series footnote. Being sandwiched between classics was a hindrance ó especially when they kept being retroed due to audience demand.
Bizarrely, Nike made a few attempts to unite the heft of the Air Force 1 and the Air Max 97ís sleekness. Some fusions work and some fusions donít. The Jordan AF1s were abysmal, but a few effective mashups of Nike runners and their bestselling hoops shoe emerged in 1998. A wear test premium leather 2007 edition of the AF1 with the full-length translucency on the Adidas Eqt Support Adv Womens midsole and that familiar AM97 tongue did the blog rounds. Another sample delivered a more overt union of shoes, bringing silver and mesh panels to the Uptown, alongside the 97ís heel and tongue straps ó surprisingly, itís not as trash as it sounds. That said, just because itís an anniversary year for both shoes, we donít need an official release for this one.
With a box price of $150 plus tax on its 1997 introduction, this Air Max was $10 more than the 1995 or 1996 editions. Not enough to be ranting in your alt.clothing.sneakers newsgroup on that early sneaker Internet, but the equivalent of almost $225 in 2016 money. Adidas ZX 750 Femme In territories where they were coveted, the mark-ups were colossal, too. Reselling is nothing new.
The Air Max 97 debuted in fall 1997, but by spring 1998 it was superseded by the first of two Air Max 98s (the most Asics Gel Lyte 3 Femme familiar one). Given the boom time of Air Max ó particularly in Europe and Japan ó itís safe to assume that Nike were trying to maximize (no pun intended) profits by keeping a quick fire rotation on the shelves. Factor in Triax takedowns and the Air Max Light series, plus the impending debut of the Plus and a shoe really needed to have its own identity to be stick in the minds of consumers spoiled for choice.